LinkedIn

Our approach to LinkedIn is simple. Send a connection request without a message. Why? Because once a prospect sees a note, it signals “sales rep” right away and gets ignored. Once the request is accepted, we’ll engage with the person’s post (if they are active), and eventually send them a short message saying something casual such as “it’s great to connect with you” followed by something personalized if possible. Our goal with LinkedIn as with general sales principles, is to first get the conversation started. It’s bad practice to start hard selling someone the moment you meet them and we take the same approach with LinkedIn.

We can automate connection requests and sending messages from your own LinkedIn account using a variety of tools available such as HeyReach. When a prospect responds, you are responsible for replying or one of our sales reps can engage the conversation for you.

We can also automate sending connection requests after someone positively responds to an outbound email.

For more information about our LinkedIn services, please contact us.