Blog Post
Outbound Email
The game of outbound email has changed with AI and tools like Clay. It’s now easier than ever to segment contacts into niche lists and write personalized emails at scale.
If done well, it’s like hiring a team of sales reps to individually reach out to every contact in your total addressable market without the cost.
Additionally, an email is less invasive than calling someone.
We make our emails sound like the opposite of a “cold email” by putting in the effort and using the latest tools.
Bad email example:
Hi {Name},
{Contact name} - I can deliver 2 high-value clients in the next month (at no profit on my end, simply in exchange for a testimonial).
Can I send a quick video going over how?
Kind regards,
{Sender Signature}
The prospect sees no personalization and immediately thinks “this is spam” I’m going to delete or ignore this. The reality is most agencies or businesses still send outbound email like this because they don’t get it and don’t know how else to do it.
Good email example:
Hi {Name},
Between hosting your own {Podcast name} and building {Company name} into the {service offering} of choice for {target customer name}, you clearly understand the power of great content. That same instinct deserves a visual system just as polished on LinkedIn.
I'm {Sender name}, a brand and content designer, and I'm currently building out my portfolio in the veterinary tech and voice AI space.
I'd love to create the following for {Company name}, completely free:
3 custom LinkedIn post templates
2 LinkedIn carousel templates
to help your podcast episodes and product updates stand out even more.
No pressure at all. I just think what you're building deserves visuals as sharp as your storytelling, and this could be a great win for both of us.
Let me know if you're open to it!
Best,
{Sender name}
This email does a lot of things really well. Firstly, it doesn’t sound cold. It starts off by mentioning the name of a podcast the founder runs, stopping the reader in their tracks. It follows with a clear introduction answering the “who are you” question and a compelling offer - free LinkedIn posts. People respond to messages that make their life better. They must be clear and simple.
If a commercial property manager had a massive pothole that needed to be fixed and happened to receive an email right in their mailbox offering a free quote, wouldn't they respond?
If the right contact is reached with the right message and offer, there is no doubt cold email can be a highly effective channel to grow your business.
Contact us to learn more about our cold email services.
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