We have sent a lot of emails over the past 15 years. You can use our 10-Step Outbound Playbook that we have mastered, from our own trial and error, to build your own or to get a better understanding of the structure of sending outbound email.

The game of outbound email has changed with AI and tools like Clay. It’s now easier than ever to segment contacts into niche lists and write personalized emails at scale.

If done well, it’s like hiring a team of sales reps to individually reach out to every contact in your total addressable market without the cost.

Additionally, an email is less invasive than calling someone.

We make our emails sound like the opposite of a “cold email” by putting in the effort and using the latest tools.

Cold calling can be a highly effective way to reach your ideal customers. There is more noise today than ever before and calling a customer guarantees you’re heard. Most marketing tactics cast a wide net and hope it reaches the right customers. Cold calling is very scalable and consistent. There is no variability from paid ads or trade shows. Some of the largest companies have teams of cold callers referred to as “SDRs” short for Sales Development Representatives because it works and it’s the only way to ensure they reach their total addressable market.

Our cold calling services are fully managed for you. You’ll explain your business and sales process to us and we’ll work with you to create a sales playbook. We will recruit, onboard, and manage sales reps for you included in some of our packages.

This way you can focus on closing deals while we generate consistent meetings for you. For more information about our cold calling services, please contact us.

Our approach to LinkedIn is simple. Send a connection request without a message. Why? Because once a prospect sees a note, it signals “sales rep” right away and gets ignored. Once the request is accepted, we’ll engage with the person’s post (if they are active), and eventually send them a short message saying something casual such as “it’s great to connect with you” followed by something personalized if possible. Our goal with LinkedIn as with general sales principles, is to first get the conversation started. It’s bad practice to start hard selling someone the moment you meet them and we take the same approach with LinkedIn.

We can automate connection requests and sending messages from your own LinkedIn account using a variety of tools available such as HeyReach. When a prospect responds, you are responsible for replying or one of our sales reps can engage the conversation for you.

We can also automate sending connection requests after someone positively responds to an outbound email.

For more information about our LinkedIn services, please contact us.

Most businesses don’t have the resources to follow up with all of their trade show leads on time, especially from major conferences. They spend tens of thousands of dollars per show, only to let leads sit in their CRM and rot.

We understand the struggle and have been there in our past businesses. Sales reps out of the office for several days, sometimes a week – only to return catching up with other deals. By the time they contact all their trade show leads, they’ve gone cold and barely remember you.

There are hundreds of millions of dollars in lost revenue, maybe billions every year across industries lost from this problem. That’s one of the reasons we started Scalehello. To help businesses maximize their trade show ROI.

When you work with us, our team of sales reps are trained to work and sound exactly like your sales reps do. We first learn about your business and apply our proven sales strategies to build you a sales playbook. The playbook will contain answers to basic FAQs. Once you approve the playbook, we’ll thoroughly train sales reps for you.

One of the suggestions we make is scoring your leads at the conference from a scale of 1 to 5 based on level of interest. The 4s and 5s get routed to your sales reps since they know your product best, the 3s and below get routed to our team to follow-up with. Since the majority of these leads aren’t ready to buy yet, we’ll nurture them how your sales reps would and book meetings for you.

This way your reps can focus on closing deals and we take care of the less interested prospects by following up on time. The end result? Higher ROI from trade shows with more booked meetings.

We approach every outbound campaign with the same principles. Send highly relevant messages to your best-fit customers that are clear, naturally written, and have a compelling offer they would normally have to pay for.